Best known for its handbags, accessories, gifts and lifestyle pieces, Kate Spade New York has officially named two-time Grammy-winning artist Tyla as its new Global Brand Ambassador.
As part of the partnership, Tyla will appear across Kate Spade New York’s upcoming global campaigns, social media content and in-store advertising, making her debut in the brand’s Fall 2026 campaign.
Through its “Spark Something Beautiful” campaign, Kate Spade New York encourages optimism and self-expression. Tyla brings that vision to life with her signature style and creativity, while showcasing the brand’s Duo Mini shoulder bag in the new Laurel Leaf colourway.
Tyla’s appointment comes as the Grammy-winning singer continues her global rise, following the success of “Water” and her chart-topping debut album, Tyla, which made her the highest-charting African female solo artist on the Billboard 200. She has since kept the momentum going with her sophomore album, APOP*, which is already making waves.
Alongside the new partnership, Kate Spade New York has also unveiled fresh colourways for its Duo Mini Shoulder Bag. Available in Beet and Laurel Leaf, the new shades are perfect for elevating any fall wardrobe.
The new fall collection is available for purchase in August 2026, with additional styles launching throughout the season in Kate Spade New York stores and katespade.com.
