Capitec is stepping deeper into culture, announcing a three-year headline partnership with Comic Con Africa and Comic Con Cape Town.
The move signals a shift towards more experience-led brand engagement.
This is not Capitec’s first move into this kinda space, having already made its mark with the Franschhoek Cap Classique & Champagne Festival.
Rather than focusing only on financial services, the bank is looking to connect with people through shared moments that matter.
The partnership places Capitec at the centre of one of South Africa’s fastest-growing pop culture events.
Comic Con brings together communities across anime, gaming, cosplay, and collectibles, creating a space built on energy and creativity.
A key highlight is the introduction of the Capitec Super Fan Pass, designed to elevate the event experience.
- Early access to the show floor
- Priority entry lanes
- Dedicated parking access
- Discounted celebrity photo opportunities
Comic Con dates for 2026
- Comic Con Cape Town: 30 April – 3 May 2026
- Comic Con Johannesburg: 24 – 27 September 2026
Capitec clients will also receive 20% off tickets, making the experience more accessible.
On the ground, the bank will collaborate with exhibitors to unlock exclusive deals and interactive moments.
According to show director Carla Massmann, the partnership reflects shared values of accessibility and inclusion.
For Capitec, it’s about going beyond transactions, building real connections through culture, entertainment, and everyday experiences.
