South Africa’s largest online retailer, Takealot, has officially opened entries for the fourth edition of its popular Heritage Design Challenge, an initiative that honours the country’s rich cultural diversity and creative spirit. The campaign invites South Africans to create vibrant designs using the iconic colours of the national flag, expressing their unique connection to the nation’s heritage.
The winning design will be printed on one million Takealot boxes during the festive season, giving the artist nationwide exposure. Along with this recognition, the winner will receive a R100,000 Takealot voucher and an additional R10,000 voucher to donate to a charity of their choice.
Karla Levick, Chief Marketing Officer at Takealot, highlighted the importance of the challenge, saying: “As a proudly South African business, Takealot is passionate about celebrating our cultural identity and empowering local talent. The Heritage Design Challenge allows us to showcase creativity while giving back to communities across the country.”
The judging panel for the 2025 competition features some of South Africa’s most respected voices in culture and entertainment, including designer Karabo Poppy, actress Maeshni Naicker, actress Zikhona Sodlaka, rugby legend Bryan Habana, and musician Muzi.
Adding to the excitement this year, Takealot has partnered with travel vlogger Popi Sibiya, who has been documenting stories of heritage and creativity from across the country. Her journey, from Limpopo’s Giyani to Oudtshoorn in the Western Cape, will be shared through a weekly video series on Takealot’s YouTube and social media platforms.
Last year’s winner, graphic designer Monja Spies, described her win as “life-changing,” noting how the recognition amplified her artistic voice and inspired others to embrace their heritage through design.
HOW TO ENTER:
Designs can be submitted via WhatsApp at 061 025 4949, with more details available on the Takealot website.
