adidas is reminding the world what it means to be a cultural icon. In its latest campaign, “Superstar, The Original,” the brand reaffirms the timeless relevance of the adidas Superstar — the shoe that began on the court and ended up shaping generations of culture, streetwear, and self-expression.
Narrated by the unmistakable voice of legendary actor Samuel L. Jackson, the campaign unfolds in two chapters, each celebrating the enduring legacy of the Superstar. The first film, “Pyramids,” draws parallels between the shoe and history’s greatest monuments — lasting testaments to human creativity. The second, “Clocks,” brings together a cross-generational cast of cultural pioneers, including Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, JENNIE, and Gabbriette — all proving that the spirit of originality never fades.
Shot in striking high-contrast black and white, the visuals highlight both the simplicity and boldness of the Superstar’s iconic silhouette. It’s more than a sneaker — it’s a symbol of pushing boundaries and standing for something unique across generations. From skate legends to rap royalty to rising basketball stars, the message is clear: the Superstar continues to be a canvas for those who shape the now.
Accompanying the campaign is the return of the Superstar in two classic colourways, along with the legendary Firebird Tracksuit. Together, they bring a fresh-yet-familiar energy to a new generation of culture shapers. Enhanced with padded collars and tongues, the shoe delivers comfort while keeping its edge.
As adidas continues to build on legacy, “Superstar, The Original” is more than a campaign — it’s a tribute to those who walk their own path, and look good doing it.
