Guinness Smooth—the effortlessly bold cousin in the Guinness family—was the perfect companion for an unforgettable night at the 26th Telecel Ghana Music Awards (TGMA). Known for its distinctive flavor and velvety finish, Guinness Smooth brought a fresh wave of confidence, creativity, and culture to the celebration.
Its “Make It Yours” platform encourages Ghanaians to embrace authenticity—and TGMA 2025 proved to be the ideal stage for this celebration of originality.
Proudly Made in Ghana: A Theme That Resonated
This year’s TGMA theme, “Proudly Made in Ghana,” championed cultural heritage and local artistry—values that align seamlessly with the Guinness Smooth spirit. From reimagined traditional garments to bold streetwear statements, the red carpet became a moving canvas of self-expression. Attendees showcased who they are and where they come from, proving that style is deeply personal—and proudly Ghanaian.
The Guinness Smooth Runway Experience</b>
One of the standout moments of the evening was the Guinness Smooth Runway Experience. More than a fashion show, it was a celebration of individuality and bold expression.
Icons like Okyeame Kwame and Efya lit up the stage alongside trendsetting influencers, each strutting the runway in striking looks that embodied the “Make It Yours” ethos. The crowd roared as each personality brought their own story to life through fashion, creating a collective tribute to creativity.
A Drink That Complements Every Moment
Beyond fashion and music, Guinness Smooth elevated the event’s overall vibe. Guests enjoyed tastings in sleek, stylish lounges set up throughout the arena. The drink’s easygoing charm paired perfectly with the energy of the night—fueling conversations, style moments, and spontaneous celebrations.
Guinness Smooth was more than a beverage—it was a mood, an experience, and a companion to self-expression.
Celebrating Ghanaian Creativity—Boldly and Smoothly
Guinness Smooth’s presence at TGMA 2025 was a celebration of modern Ghanaian identity. From music to fashion, the brand proudly supports local creatives who are reshaping cultural narratives with originality and flair.
As the final note played and the curtains closed, one thing was clear: Confidence, creativity, and culture collided under one unforgettable night—made even smoother by Guinness.
